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Many business owners have spent significant funds on either Google Paid Advertising, or on SEO and are getting found and visited by large numbers of Online Searchers. However, despite this online marketing outlay, they are not reaping the rewards that they expected. This can be very frustrating, especially at a time when businesses are under severe pressure to increase their sales.
The reality is that even if you are on the front page of Google it doesn’t always guarantee success.
Ok, if the keyword or phrase has significant traffic and is competitive, then it will bring you good potential customers. But then its all down to the websites ability to convert these visitors.
If your website hasn’t been designed with conversion in mind then the
likelihood is that the money you are spending on online marketing is potentially being wasted.
Most sites, even today, lack a focused strategy around converting online traffic into business. Most people think this just happens, but the reality is that it doesn’t and you need to understand the key website components needed to make this happen.
It’s also important to monitor and measure how people behave when they visit your website. How did they find you?, what pages did they visit?, how long did they spend on each page?, where did they exit? are all key items that can give an insight into how well your website in performing and converting.